JJ: Do you know what Tumblr is?
TH: I do know what Tumblr is.
JJ: Have you heard about the massive fan following you have on there?
TH: I have, yeah.
JJ: Do you know what the fans call themselves?
TH: Somebody did tell me this. Um…
JJ: The Hiddlestoners.
TH: The Hiddlestoners. Yeah. It’s pretty cool. It’s quite creative.
JJ: Do you know what happens when they get excited to see you? They get a Hiddleboner.
TH: (laughs) I didn’t know that! They get a Hiddleboner. That doesn’t seem to be related to my name any more! Hiddleston, yeah, but the boner…Hiddlestoner, I can see that, because my name is there. Hiddleboner…I…yeah. Okay. Wow. I should be hugely flattered, shouldn’t I? I am enormously honored and flattered.
OMG LOL link here